Project overview
Used Cooking Oil Company, based in Indonesia, faced challenges with their existing website, which suffered from slow loading times and underperformance in search engine rankings. The client wished to retain their current design and hosting setup while significantly enhancing speed, SEO, and overall performance.
Objectives
- Enhance website speed: Reduce page load times to improve user experience and meet Google’s Core Web Vitals standards.
- Improve SEO performance: Optimize on-page elements to boost search engine rankings and increase organic traffic.
- Maintain existing design and hosting: Rebuild the website to improve performance without altering the current design or requiring hosting changes.
Challenges
The existing website was plagued by excessive redirections and a misconfigured site structure, leading to accessibility issues and confusion for search engine bots. Additionally, the client operated on a new domain lacking keyword-rich names or backlinks, posing further challenges for SEO enhancement.
My approach
- Website rebuild: Reconstructed the site using a professional page builder, adhering to the original design to ensure scalability and ease of maintenance.
- Core Web Vitals optimization: Focused on passing Google’s Core Web Vitals by minimizing excessive redirections, optimizing the website structure, and enhancing loading times.
- On-Page SEO enhancements: Conducted comprehensive on-page SEO optimization, including the addition of meta titles, descriptions, and schema markup for all pages. Researched and integrated long-tail keywords to improve search engine rankings, particularly for local searches.
- User experience improvements: Optimized the user interface for Indonesian users, focusing on 360px screen width with appropriate font and element sizes.
- Lead capture integration: Incorporated call-to-action elements and forms that automatically update in Google Sheets, enhancing lead capture and data management.
Results
- Core Web Vitals passed: The website now meets all of Google’s standards for speed and usability.
- Increased traffic: Despite being a new domain without keyword-rich names or backlinks, the website experienced a significant uptick in organic traffic.
- Enhanced monitoring: Implemented detailed monitoring tools, enabling the client to execute advanced campaigns targeting specific regions or cities.
- Client satisfaction: The client expressed high satisfaction, evidenced by their purchase of a one-year maintenance service to ensure ongoing performance and security.
Client testimonial
Fahad Farooq – tukr.co.id
“Wow bro I really notice how quick the website is now. MASSIVE change! Great job bro, it’s like instant. And the SEO also works! Impressive man, Optimization magician 🪄”
