Surya Mata Ie, a sustainable agriculture firm in Indonesia, specializes in cultivating high-quality Fresh Fruit Bunches (FFB) from oil palm plantations. Despite decades of experience, the company lacked an online presence, hindering effective stakeholder engagement and visibility. The objective was to establish a digital footprint that reflects their commitment to sustainability and excellence.
Objectives
- Develop a professional website: Create a simple yet impactful two-page website to showcase the company’s mission and services.
- Professional email: Set up a professional email for seamless and secure interactions.
- Enhance online visibility: Optimize the website for search engines to rank prominently for key branded terms.
- Standardize brand identity: Refine and unify the company’s branding materials for consistent representation.
- Ensure robust website security: Implement security measures to protect user data and build trust.
Challenges
Prior to this project, Surya Mata Ie faced several challenges:
- Lack of online platform: No existing website to engage with stakeholders or showcase services.
- Inefficient communication: Absence of a professional email system, leading to fragmented communication.
- Poor search engine visibility: Difficulty for potential partners and clients to find the business online.
- Inconsistent brand identity: A low-resolution logo and lack of standardized branding materials limited professional representation.
My approach
To address these challenges, the following solutions were implemented:
- Website design & development: Crafted a streamlined two-page website focusing on essential content and user experience, ensuring quick access to key information.
- Professional email setup: Configured Microsoft Email services to provide a secure and reliable communication platform.
- On-Page SEO optimization: Conducted comprehensive SEO practices, achieving the #1 ranking for the company’s branded keywords.
- Brand identity enhancement: Refined the existing logo and converted it into a high-resolution .EPS format suitable for professional printing. Developed a brand guideline and designed essential materials, including cover letters, business cards, and promotional item mockups.
- Website security optimization: Implemented advanced security headers, achieving an A+ rating. Added protections such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Content-Type-Options. Designed a custom login page aligning with the company’s brand identity for internal users.
Project framework
This strategy was executed from the ground up utilizing Web Design, On-page SEO, paving the way for the final results.
Results
The project delivered significant outcomes:
- Enhanced security: Achieved an A+ security header rating, ensuring robust protection against potential threats.
- Professional online presence: Launched a clean, efficient two-page website effectively highlighting the company’s values and offerings.
- Improved communication: Established a professional email system, streamlining interactions with stakeholders.
- Top search engine ranking: Secured the #1 position for the company’s branded keywords, increasing online visibility.
- Unified brand identity: Developed a cohesive and professional brand identity with print-ready materials and a high-quality logo for versatile use.
Client testimonial
Yahya Winata – suryamataie.com
“Very satisfied with the website results. The design is professional, and the on-page SEO is effective — it appeared on the first page of Google within 2 days. Highly recommended.”