Damnak Oils is a Cambodian company specializing in used cooking oil (UCO) collection and processing. Prior to this project, their entire digital presence relied solely on a Facebook page with no professional email or dedicated website, which limited both credibility and global visibility.
Objectives
- Establish professional credibility with a branded website and email addresses.
- Enable global access and recognition for partners and buyers beyond Cambodia.
- Boost visibility for keywords like “used cooking oil Cambodia,” “waste oil,” and “used oil.”
- Integrate animations and brand-focused design to reflect their requested visual appeal.
Challenges
- No existing infrastructure: No prior website, hosting, or email domain.
- Brand perception gap: A Facebook-only presence lacked global business credibility.
- International performance: Needed to ensure fast loading worldwide, not just locally.
Our Approach
- Website from the ground up: A clean, professional design with enhanced animations to meet the client’s visual expectations.
- Branded email setup with deliverability focus: Configured and tested email with proper SPF, DKIM, and DMARC to ensure no spam flagging and reliable business communication.
- Global network optimization: Implemented CDN (Content Delivery Network) for fast loading speeds worldwide.
- SEO-focused structure: Targeted search queries like “used cooking oil in Cambodia,” “used oil Cambodia,” and “waste oil Cambodia.”
Project framework
This strategy was executed from the ground up utilizing Web Design, On-page SEO, paving the way for the final results.
Results
- First-page Google ranking for core UCO-related keywords in Cambodia.
- Recognized by AI search tools like Perplexity for queries on “used cooking oil in Cambodia.”
- Global-ready performance: Visitors from outside Cambodia now experience fast and smooth site access.
- Professional branding achieved: From no website to a fully professional digital identity in one project.
- Reliable communications: Branded emails send without spam issues, ensuring trusted correspondence with partners.
